Hair Care Market

Hair Care Market Share, Growth, Trends, and Forecast 2024-32

According to the latest report by IMARC Group, titled “Hair Care Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, provides an extensive analysis of the industry, including hair care market analysis, share, trends, and growth opportunities. The report also covers competitor and regional analysis and the latest advancements in the global market. The report also includes competitor and regional analysis, and contemporary advancements in the market. The global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032.

Hair Care Market Overview:

Hair care products encompass a wide array of formulations designed to cleanse, condition, treat, and style hair. These products range from shampoos and conditioners to serums, oils, and hair sprays. Characteristically, these formulations are made from a combination of active ingredients, including but not limited to vitamins, minerals, and natural extracts, aimed at addressing specific hair concerns such as dandruff, hair loss, or dryness. In terms of working mechanism, these products interact with the hair’s natural chemistry to either augment or rectify its condition. Advantages of using specialized hair care products include improved texture, reduced breakage, scalp health, and enhanced appearance, offering consumers an effective way to maintain or improve the state of their hair.

Hair Care Market Demand and Growth:

The global market is majorly driven by the increasing awareness of personal grooming and self-care. As consumers prioritize their appearance and overall well-being, the demand for diverse and specialized hair care products has accelerated. The market has witnessed a shift towards natural and organic ingredients, driven by a preference for products perceived as healthier and environmentally friendly. Furthermore, rapid technological advancements in hair care formulations have also played a significant role in market growth. The development of innovative ingredients, such as biotin, keratin, and plant-based extracts, addresses specific hair concerns and provides targeted solutions.

Advancements in product delivery systems, such as spray-on treatments and time-release formulations, enhance the effectiveness and convenience of hair care products. Besides, social media and influencers have become powerful catalysts for market growth. The beauty and lifestyle trends promoted on platforms like Instagram and YouTube influence consumer choices, driving the adoption of new products and routines. The desire to achieve trending hairstyles and follow the advice of beauty influencers contributes to the dynamic nature of the hair care market.

Moreover, the growing diversity and inclusivity in beauty standards also impact the market. Hair care brands are recognizing and catering to a broader range of hair types, textures, and styles, addressing the unique needs of diverse consumer groups. This inclusivity has led to the development of specialized products for curly, coily, or textured hair, reflecting a more comprehensive and inclusive approach to hair care.

E-commerce has emerged as a key driver of market growth, providing consumers with convenient access to a vast array of hair care products. Online platforms offer detailed product information, reviews, and personalized recommendations, influencing purchasing decisions and driving market expansion. Additionally, subscription services and direct-to-consumer models have gained popularity, enhancing consumer convenience and brand loyalty. This, in turn, is providing a boost to the market. The COVID-19 pandemic has also influenced the hair care market, with consumers focusing on at-home hair care solutions during lockdowns and restrictions on salon visits.

Competitive Landscape with Key Players:

The report has provided a comprehensive analysis of the competitive landscape in the global hair care market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • KAO Group
  • L’Oréal USA, Inc.
  • The Procter & Gamble (P&G) Company
  • Unilever PLC
  • Johnson & Johnson, Inc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hair care market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on distribution channel and product type.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
  • Others

Breakup by Product Type:

  • Shampoo
  • Hair Color
  • Conditioner
  • Hair Styling Products
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Hair Care Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:

  • Product Type
  • Distribution Channel
  • Region
Product Type Covered Shampoo, Hair Color, Conditioner, Hair Styling Products, and Others
Distribution Channel Covered Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, and Others
Regions Covered North America, Asia Pacific, the Middle East and Africa, and Latin America
 Companies Covered KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, Johnson & Johnson, Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Who we are:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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