Do you want to get more subscribers on YouTube? Want to learn how to build a truly valuable YouTube audience?
Today you’ll learn seven essential tips on how to effectively promote, share, and grow your video to build a successful YouTube audience.
1. Create the highest quality content
The first step in learning how to build an audience on YouTube is to create content that encourages viewers to come back for more.
Think about it. Would you return to a restaurant that served terrible food? Or maybe go back to the hairdresser who hurt you terribly? The same rules apply on YouTube. It’s simple: to grow your audience, you need to create high-quality content that outperforms your competition.
When I say “quality,” I don’t mean the best camera or cutting-edge software. Of course, you need a reliable setup to create videos on YouTube, but that’s not enough to grow your audience.
You need to create better content than what is already available. The audience is looking for someone to meet their needs: information needs, entertainment needs, escape needs, etc. Stand out on YouTube by sharing engaging, valuable, and useful content. How to get started:
- Keyword Research: You won’t attract the right audience if you don’t do keyword research. Utilize the best SEO methods and add relevant keywords to your content. The Google AdWords keyword planner will help you with this.
- Discover your competitors: Explore other channels in your industry to find out what content your audience is interested in.
- YouTube Analytics: As your audience grows, you should monitor your website’s analytics. This will help you keep a record of what works and what doesn’t.
The quality message is more important than the quality of the equipment. Whether you use a 4K camera or a smartphone, you can create incredible content and grow your audience on YouTube.
2. Connect with your audience
It is important not to overlook that YouTube is a social channel and therefore requires social interaction. If you’re just posting videos without encouraging commentary and discussion, you’re missing a trick.
YouTube rewards channels with high engagement, taking into account the total time spent on the channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to use audiovisual suggestions.
You can also take the time to visit and tune into other channels. It could be a brand similar to yours, or simply a brand you admire. Don’t always wait for the public to take the initiative. Post questions and comments that can increase engagement by asking content-related questions or simply asking what content they would like to see or would like to see more of on your channel. Also, make sure to thank people for their posts on YouTube and other channels.
Consider using the Social Distribution & Engagement Dashboard to monitor key engagement metrics on YouTube.
3. Provide important context for each video
Be clear from the start what your video is about. The more detailed, the better. By doing this, you respect your viewers’ time (which builds trust!) and encourage them to click on your videos more often. Provide context:
- Title (What is the main theme of your film or what problem does it solve?))
- Description (if this is an instructional video, what specific software version does this video apply to?)
- Website text (What else should the viewer know before deciding whether to click on this video?)
- Video thumbnail (What can you put in the thumbnail to explain what the video is about?)
- First ten seconds of the video – If possible, inform viewers of the key points to encourage them to continue watching the entire video.
If your video has separate topic sections, you can provide this list for context so viewers can jump to the topic that interests them most.
4. Be the face of your YouTube brand
Are you ready to discover one of YouTube’s biggest success secrets? That means authenticity. To grow your audience on YouTube, you need to introduce yourself to your viewers and let them interact with you directly. This is especially important if you make instructional videos, coach, vlog or run a sole proprietorship on YouTube.
You are the face of your brand. Showing your face and using your name can help viewers feel more connected to you. It can also be useful to use a portrait as your channel profile icon instead of your brand logo.
Plus, you can captivate your audience and create a real connection by speaking directly and honestly into the camera. Let your passion shine through in every video! This may seem a little intimidating at first; It’s normal to be nervous when you start filming. Read my other article for tips on how to be more confident in front of the camera. Remember: A key factor in building an audience on YouTube is having an authentic brand that people can get behind.
5. Stand out and be noticed
If you run YouTube alone or as part of a small organization, personalizing your channel through video participation can be very helpful. Giving your brand a face makes it easier for your audience to connect with you as an individual. This is especially important for vloggers. fitness, life or business coaches; and people who run a sole proprietorship.
Not every video you make needs to include your face, but you should appear regularly enough to appeal to your audience. If you are this type of YouTuber, add a photo of yourself (without a logo) to your channel.
6. Test your content
Take the time to test whether your content resonates with your YouTube audience. Is that really what they want? Does it help them? Is it interesting and/or entertaining enough to leave you wanting more?
Take a closer look at what other successful YouTubers are doing when it comes to promoting their content. Also, check the performance statistics of your YouTube library. Compare the performance of your videos to find out what gets the best results.
- Titles: Do some titles work better than others?
- Vignettes: Are there clear winners that captivate the viewer?
- Video length: How much attention does the audience receive?
- Video context: what information should be included (and what is too much)?
- First 15 seconds: What format are viewers watching?
- Type of video: Which approach attracts the most engagement – Talking Head, First Person, Man on the Street, etc.?
- Upload time and location: Does your audience watch videos from 9 am to 5 pm, Monday to Friday, or other times?