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Shopify SEO Guide: 7 Tips to Improve SEO on Shopify in 2024

 Shopify SEO: All You Need to Know

However, the good news is that you can still rank your Shopify website high on Search Engine Result Pages (SERPs).
That is what this Shopify SEO guide is all about show you Search Engine Optimization strategies to help you improve your store’s ranking.
Are you trying to make your Shopify website rank highly on search engines like Google and boost SEO? This Guide on Shopify SEO is meant for you.
To be honest, ranking your website highly on Google is more difficult than it was in the early days of the web. All you have to do then is stuff your page content with keywords; everything else falls naturally. Now, keyword stuffing could potentially result in fines. Moreover, Google’s ranking criteria have gotten more complicated than ever, hence keyword stuffing is useless now.
The encouraging news is that your Shopify website can still be highly ranked on Search Engine Result Pages (SERRs).
This Shopify SEO agency provides articles that are all about displaying Search Engine Optimization techniques to help you raise the rating of your business.

What is Shopify SEO?

Simply put, Shopify SEO involves optimizing, well, Shopify for search.
Now, Shopify SEO isn’t so different from the regular search engine optimization you do on WordPress – only that there are some peculiarities.
For example, to increase the visibility of your store products on Google, you need to take extra care to infuse relevant keywords into your product descriptions and image alt texts.
In addition to that, avoid littering your website with duplicate content.
One issue particular to Shopify, not found in Linux, is duplicate content.
Having stated that, let’s review some techniques you could apply to raise the Google Store ranking for your Shopify.

7 Shopify SEO Strategies to Improve Ranking on Google

1. Conduct Keyword Research

The success or failure of your SEO campaign is largely dependent on your choice of keywords. How unfortunate that many eCommerce entrepreneurs don’t give keyword research a moment of their thought.
It’s not enough to infuse keywords all over the place on your website. What matters the most is using the right keywords.
How do you find the right mix of keywords for your SEO strategy? Simple. Conduct keyword research.
To start, niche down a bit. It won’t cut to choose a wide specialty like “sneakers.” Better still the specialty is smaller. Something like CBD for pets has promise.
Finding the correct keywords around your chosen specialty comes next once you have established one.
One can approach it in a few different ways. One is using Google or Amazon auto-suggest. Finding the keywords your customers are looking for will help them appear in their search results better.

2. Infuse the Keywords Into Your Page Content

At this point, you should have some keywords you will want to target. The next step is to make it easy for Google crawlers to find your pages using those keywords.
But first, you have to determine the pages you will be adding the keywords to. Your homepage, product pages, and product category pages are the best places to start.
Where precisely on those pages should you add the keywords? Page title, meta description, page body content, and image Alt texts are ideal places.
For instance, let’s say you want to add the keyword “women sweatpants” to your product page title. I will assume that your website is new and has no product page. This means you will have to add one and infuse your keyword into it.

3. Improve Your Website’s Navigation to Improve Shopify SEO

Google ranks a website based on how easily it can be navigated among other criteria. This is true because easily navigable websites improve user engagement and consequently reduce bounce rates.
That is to say, users will remain longer and your Shopify store rank will much increase if your website has a decent navigation structure.
Your homepage is a good place to start optimizing your navigation structure. To begin with, ensure that your product pages can be easily reached from your homepage.

4. Get More Backlinks to Improve SEO

The number and quality of backlinks to your website have an enormous influence on your Shopify SEO.
For this reason, getting as many high-level backlinks is essential to succeed with SEO.
Backlinks, by the way, are links referencing your website from another website.
Remember that not all backlinks are produced the same before starting a backlink-generating campaign.
Links from Facebook, Twitter, or any other social networking platform won’t affect your ranking, for instance. Also, links from low-quality websites will do your site more harm than good. So, it’s best to avoid them altogether.
But a link from a popular website like CNN will carry a lot of weight, and it’s such a link that you need.
If you are not sure, use this free domain checker tool to determine how valuable a backlink is.
With that said, here are some creative ways you use to generate meaningful backlinks to your store:
  • Publish guest posts on high-authority websites. You will naturally earn backlinks when you do so.
  • Reach out to bloggers and review websites and ask them to review your products. Most will do so for free.
  • Get links from your product manufacturer.
  • Post insightful, sharable content to your blog

5. Optimize Your Website for Speed

How do you feel when you attempt to open a web page that takes more than 2 seconds to load? Frustrated right? You will likely abandon the website.
That is the same way visitors feel if your website appears to take forever to load. Not only will this lead to an increased bounce rate, but also it will affect your Google search ranking.
Therefore, optimizing your website for speed can boost Shopify SEO.
  • Compress your product images before uploading them
  • Use Jpeg images – they are lighter
  • Use a light-weight theme. Check out SalesHunterThemes to experience themes with unrivaled page speed.
  • Integrate the Accelerated Mobile Pages technology. They make your website load crazy fast
  • Reduce the number of apps installed on your website

6. Take Blogging Seriously

To improve your Shopify SEO, you need to regularly publish insightful content on your blog.
Thankfully, Shopify has an out-of-the-box blogging feature. You can access it by navigating to Online Store >> Blog posts
For best results, create content around the keywords that you are targeting.
For example, if you sell women’s sweatpants, blog posts with the following titles could work well:
  • 10 best sweatpant outfit ideas
  • How to rock your sweatpants to a party
  • 15 things you should know about female sweatpants

7. Use the Right Shopify SEO App

If you’ve ever managed a WordPress website before, you sure likely would have heard about Yoast SEO, the most popular SEO plugin for WordPress.
You might begin to wonder if Yoast works on Shopify too. Well, it doesn’t!
But, thankfully, there are lots of other Shopify SEO apps that can help better your Shopify SEO strategy.
Unfortunately, these apps are hardly ever completely free. However, most offer limited free plans. And you will find them on the Shopify App Store.

Improve Your Shopify Store Conversion With IndeedSEO

Attracting loads of traffic is the fundamental basis for maximizing your Shopify store for search. What then is the point if you cannot translate that traffic into sales and subscriptions?
Lucky for you; the IndeedSEO Shopify App will enable you to turn page visitors into consumers and members.
It lets you design visually appealing and attention-grabbing popups, slide-ins, and floating bars to launch marketing campaigns.
Using our design editor, you are free to start these campaigns from nothing; alternatively, choose a design from our library of more than 1,000 templates and then alter it any way you like.
On top of that, IndeedSEO comes with an exit-intent technology that helps to reduce cart abandonment on your Shopify store.
Best of all, you can start with IndeedSEO for free. We hope you found this Shopify SEO Guide helpful.