Google swipes left on dating app play store policies
Google has announced that it’s updating its policies for the Play Store, which will ban any app that promotes casual sex. The policy change will hit dating apps like Match Group’s Tinder, Match.com, and OkCupid, mainly since many rely heavily on ads from Google’s service to generate revenue.
New policies in the Google Play store ban any app that promotes casual sex.
Google has banned Match Group dating apps from the Google Play store.
According to The Verge, the policy will hit Match Group’s Tinder, Match.com, and OkCupid. In other words: All of the company’s best-known dating apps won’t be available on Android phones unless they gain consent from users ages 13 or older (or use their advertising network).
If Match Group and other dating app companies can’t earn advertising dollars from the Play store, it may have no choice but to introduce a paid model for its products—or try something entirely new altogether.
Google has banned Match Group dating apps from Play Store.
Match Group is a dating app parent company. It owns Tinder, Match, and OkCupid, among others. Some of these apps have been banned from the Play Store.
Match Group’s Chief Financial Officer Greg Blatt said that Google’s new policies would hurt the company’s bottom line by $90 million-$120 million in the fourth quarter of this year due to lost revenue and increased costs for developers and brands building on their platforms.
The policy will hit dating apps like Match Group’s Tinder, Match.com, and OkCupid,
In a series of tweets, Google swiped left on the dating app industry‘s use of its platform.
In his tweets, Pichai said that Google is taking “a broad view of our responsibility” to make sure users are protected from abuse and harassment. He also noted that Google swipes is working to ensure that apps comply with its policies.
Match Group’s stock price dropped this morning following Pichai’s announcement: Its stock was down by 2.5% in pre-market trading at $37.51 before rebounding slightly to $37.80 per share.
If Match Group and other dating app companies can’t earn advertising dollars from the Play store,
Match Group is a publicly traded company with the ticker MTCH. It’s a leading global provider of dating products and services, operating over 45 brands in 30 languages. Match Group’s portfolio includes Tinder, Match.com, OkCupid, and PlentyOfFish.
Match Group’s stock price had fallen 16% since March 7th, when Bloomberg first reported that Google was considering banning dating apps from its Play Store (the app store for Android devices). This news comes less than three months after Facebook banned cryptocurrency-related ads from its platforms due to concerns about advertising fraud and money laundering.
Tinder Premium is $9.99 monthly for users under 30 and $19.99 for those 30 and above.
Tinder is the flagship product of Match Group, a publicly traded company that owns some of the world’s biggest dating apps. Tinder is one of two apps owned by Match Group that received a ban from Google Play in February 2019. (The other is Grindr.) The new policies put in place by Google swipes are likely to have affected both companies’ revenues and profits.
In addition to Tinder and Grindr, Match Group owns OkCupid, PlentyofFish, and Match. Com—all popular online dating sites with millions of users worldwide. The company also operates several other apps, such as Meetic (a European matchmaking service), Twoo (a chat-based app), and HowAboutWe (an invite-only platform for suggesting dates). It claims over 2 million paying subscribers across all its media combined—and, likely, many more will now be looking for alternatives outside of Google Play if they don’t want their data shared with third parties without consent or compensation.
Google’s policies will hurt the match group’s bottom line.
The policy will hit dating apps like Match Group’s Tinder, Match.com, and OkCupid, as well as Spotify, Instagram, and Facebook. Google’s new rules of Google swipes mean that any app that collects user data must get their consent before doing so.
The changes came after Apple removed Facebook-owned Onavo Protect from the App Store – a VPN that collected data from users.
Match Group owns Tinder but has not yet commented on its plans for other apps, including OkCupid or Plenty of Fish.
In conclusion, Google has a strict policy regarding Google swipes left on dating apps. However, it is essential to note that this policy was not created by Google but rather by the courts. In addition, there are many other companies out there whose apps can be connected with dating apps but have not faced any legal action from Google (e.g., Tinder). So ultimately, it’s up to your discretion whether or not you want to play it safe and stick with one brand name app or try something new and risk getting sued because of some silly reason like swiping left too much.